The VIRAL campaign created by the group HIGHLY ENDANGERED , taped into struggling ethnic tribe. I find this entire campaign interesting, EFFECTIVE and Ultimately FUN. According to their website, the term HIGHLY ENDAGERED usually is coined with something that is at risk of being extinct, which sadly the MAASAI are. They are using this campaign to help fund sustainable of their lifestyle in this modern world. As much as I am for having modernization aka having wi-fi everywhere, lets keep these beautiful people where they want to be, which is KENYA and NORTHERN TANZANIA, btw.
Although,This is not the 1st time maasi fashion has found its way into HAUTE COUTURE:
Gisele Bündchen and Keseme Ole Parsapaet (the maasi) posed together for American Express ($$$) R(E)D campaign.
F/W 2011 Africa Fashion Week KikoRomeo (!!)
To find out more about THE MAASAI, HIGHLY ENDANGERED and how to help: click here
MU$UMB4
No comments:
Post a Comment