UP && COMING: Y'OH !!!

Y'OH is a brand started by KARA MESSINA, that is definition of dope streetwear  that exclusively uses AFRICAN WAXED PRINTED FABRICS. Her collection called "Head's Ain't Ready" uses these prints to represent a "new" representation of the checkered/plaid shirt.  Coming from a pattern cutter background, Messina did a lot of research on the asymmetrical cuts and shapes used in outerwear by RALPH LAUREN & NORTH FACE, which made her outerwear and shirts so Stylish. Her collection is strictly for DUDES at the moment but (hopefully) we will see a women's line in the future!

Here are some of my favorites:

For More on Y'oh and Ms. Messina, Check out her Website