?WHAT IS THIS?

Definition
Pronunciation:OU-RA-FI-KII
1) the kiswahilii word for friendship
2) A girl named MU5UMB4 trekking the urban jungle of NYC to bring you the latest in all things unique, modern, interesting, african and fun

Sunday, October 16, 2011

UP && COMING: Y'OH !!!

Y'OH is a brand started by KARA MESSINA, that is definition of dope streetwear  that exclusively uses AFRICAN WAXED PRINTED FABRICS. Her collection called "Head's Ain't Ready" uses these prints to represent a "new" representation of the checkered/plaid shirt.  Coming from a pattern cutter background, Messina did a lot of research on the asymmetrical cuts and shapes used in outerwear by RALPH LAUREN & NORTH FACE, which made her outerwear and shirts so Stylish. Her collection is strictly for DUDES at the moment but (hopefully) we will see a women's line in the future!

Here are some of my favorites:




For More on Y'oh and Ms. Messina, Check out her Website

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